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Vol. 18, No. 6 - August 6, 2026
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Behind the scenes, our Expo Team is hard at work preparing for Orlando. From new planning resources to cost-saving initiatives and operational improvements, we're focused on helping make your NADA Expo experience as successful as possible.
Here's a quick look at what's coming next.
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📋 Service Kit Opens August 17
Your exhibitor planning journey officially begins on August 17 when the online Service Kit becomes available.
Inside you'll find everything needed to prepare for Orlando—from required forms and deadlines to labor, furnishings, shipping, utilities, and other exhibitor services.
Whether you're a seasoned exhibitor or joining us for the first time, we'll also be sharing helpful tips and resources along the way to make the planning process as smooth as possible.
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👥 Attendee Registration Opens August 17
August 17 also marks the official opening of Attendee Registration for NADA Expo 2027.
As dealers and industry professionals begin planning their Orlando experience, the online exhibitor list will go live, making it easier than ever for attendees to discover companies, products, and services before they arrive.
Now is a great time to review your online company profile and ensure your product categories, description, logo, and contact information are up to date so you're ready when customers start searching.
👉 Complete Online Company Profile
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🚚 New EAC Freight Management Program – For Exhibitor Appointed Contractors handling your freight shipments to the show.
One of our biggest priorities for Orlando is making the 5-day move-in schedule as efficient as possible.
We're putting the finishing touches on a new EAC Freight Management Program designed to help streamline freight deliveries and improve the overall move-in experience.
More details will be announced soon.
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💰 Good News on Labor Costs
Freeman has introduced an updated labor pricing structure for Orlando that includes lower rates for some services.
Even better, there are no double-time labor charges for NADA Expo 2027.
We'll share additional details as they're finalized.
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⭐ Elevate Your Brand
Looking for even more visibility at NADA Expo 2027?
Our sponsorship opportunities can help you connect with dealers before they arrive, stand out on the show floor, and extend your brand's reach throughout the event.
Whether you're launching a new product, building brand awareness, or maximizing your investment, there's an opportunity designed to help you achieve your goals.
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Where can your brand show up?
🎢 Welcome Reception at Universal Epic Universe
Thousands of dealers. One unforgettable night. Introduce your company before the first booth visit—and build relationships that continue throughout the Expo.
🎤 Product Discovery Stage
Launch your newest product, technology or service with a live presentation designed to attract an audience already looking for what's new.
☕ Cafés & Networking Spaces
Become part of the conversations that attendees have while they recharge between meetings.
📺 LED Digital Kiosks
Your message appears throughout the day in some of the Expo's busiest locations—keeping your brand top of mind.
🚌 Shuttle Bus Advertising
From wrapped buses to onboard messaging, your brand travels with thousands of attendees throughout Orlando.
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We're here to help. From planning resources and important deadlines to new programs and exhibitor support, our goal is to make your NADA Expo experience as successful as possible.
— The NADA Expo Team
📞703.821.7141
📩 expo@nada.org | Pete Yuska | Terri Carter | Connie Mikels
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