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NADA Show 2023 Expo Update

Vol. 14, No. 6 
September 30, 2022

This is Important - Read it Twice

For those who have not completed their Online Company Profile, you are unintentionally doing a grave disservice to your company by limiting your brand’s exposure and sabotaging your organization’s ability to achieve a positive outcome. If you’re serious about succeeding as an NADA exhibitor, this is something you can’t afford to ignore. Follow the simple step-by-step instructions below to get your company noticed at the NADA Show. You won't regret it!

Step 1 – Log in and click on Edit Booth Info. Make any necessary updates or changes to contact information and add your company/product description. You can also add a Welcome message, company logo and your social media links.

Step 2 – Select the relevant product category (or categories) that best represents your company’s brand. This step is crucial!

Click here to get started.

We're committed to helping our exhibit partners utilize the available opportunities NADA offers to help them be successful and have a positive experience at the NADA Show 2023. We're here to walk you through the process and answer any questions you may have. 

Target Move-in

NADA is a targeted move-in show. Your target move-in date is the date in which you as an exhibitor are permitted into your booth space and can begin constructing your exhibit. Additionally, if you are shipping any booth materials in advance of your arrival, Freeman services will have brought those items into your space by your target move-in date.

However, to ensure your shipped items arrive at your booth by your target move-in date, you MUST make use of Freeman’s Advance Warehouse shipping labels when preparing your shipment. To ensure proper delivery, be sure to clearly write your company name, booth number and label each piece of your shipment on each label. Additionally, be sure a Freeman shipping label is on each side of each container and is well affixed to each side. Please be aware, the final date that Freeman will accept shipments to their advance warehouse is January 16, 2023.

If your shipment won’t be ready in order to arrive by January 16th, that’s okay, you can also ship directly to Show Site. The Kay Bailey Hutchison Convention Center will accept direct-to-show shipments starting on January 23, 2023. If shipping directly to your booth, please follow the same instructions as above, but you MUST use Show Site shipping labels. Please be aware, if shipping direct-to-show, Freeman cannot guarantee your shipment will be placed in your booth by your move-in date. As a reminder, all exhibit hall booths must be set by Thursday, January 26 at 5pm.

Click here to view the target map to verify your move-in date.

2 Great Ways to Sponsor

1 Great Show

Don’t miss out on the opportunity to sponsor both at the 2023 NADA Show Roundup at Gilley’s welcome event on Thursday, January 26th and onsite at the Kay Bailey Hutchison Convention Center - Dallas.

Roundup at Gilley’s will include a live performance by the Grammy Award-winning country music star Brad Paisley and plenty of fun-filled western theme activities. From axe throwing to country line dancing to riding the infamous Urban Cowboy mechanical bull, this official NADA Show welcome event won’t disappoint. Sponsors will have loads of visibility and plenty of networking opportunities. Here’s what’s available:

  • Stockyard Stampede/Front Lot – a full-on Dallas experience with nearly 10,000 sq. ft. of climate-controlled tented space, Armadillo races, trick ropers, horseback greeters, Longhorn pen, top shelf F&B and numerous branding opportunities for the sponsor.
  • Lonestar Room – nicely appointed space with plenty of “Texas flair” including an axe throwing competition, whimsical mustache seesaw, four singer/songwriters performing popular music selections throughout the night, high-end F&B to include sponsor custom cocktail.
  • VW Photobus with sponsor custom/full-wrap – lots of traffic stopping to take their photo here as they flow through and meet-up with friends in this center space in Gilley’s.
  • 10 ft. infinity light towers (two available) with sponsor custom images/branding – provides sponsor with tons of impressions Thursday night at Gilley’s before the Show officially opens Friday morning.

At the NADA Show

Make a lasting impression and help maximize your booth traffic with a custom sponsorship package of high-impact opportunities on site at the convention center. To include:

Hanging Banners – plenty of high-visibility locations available including near the Main Stage Sessions area.

Escalator Glass Clings and Runners – attendees can’t miss these as they are coming and going.

Window Clings – in the high-traffic food court lobby and at the shuttle bus pickup/drop-off location.

Kiosk signage – bright, backlit rotating signage makes a bold impression.

NADA Live Stage – two levels of sponsorships—Platinum and Gold—own the stage for thirty minutes.

Contact Michele Schaner at with questions, or to purchase your sponsorships today!

Scam Alerts

NADA has contracted with Maritz (formerly Experient) to be the official housing company for the NADA Show 2023. Maritz is the only company that can provide special exhibitor housing rates negotiated by NADA at official NADA hotels. Other housing companies or travel agencies may offer to book your guest rooms through their company during the NADA Show 2023 but they are not affiliated with or otherwise connected to NADA. Beware of scammers!

NADA Exhibitors are also frequently targeted by companies unaffiliated with NADA, offering attendee lists from the "NADA Show 2023" and/or variations on the NADA name or logo. Please be aware that these companies have nothing to do with NADA or the NADA Show. The attendee mailing lists for the show are only available directly from NADA and all confirmed exhibitors have access to those lists. Beware of scammers!

Be aware of email or other communications from vendors and contractors offering assistance in the host city. These communications may wrongly suggest that the company is endorsed by or connected with NADA. Please use caution when dealing with solicitations from companies that are not on the list of Official NADA Contractors.

Important Deadlines
Click here for the NADA Expo 2023 Exhibitor Planning Calendar, chock-full of important dates you need to know! 

Have Questions?
NADA Expo Dept
703.821.7141  |  Beth Baumgardner  |  Terri Carter  |  Connie Mikels

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