Vol. 10, No. 8
November 29, 2018

Customers are searching for specific product categories - will your company be overlooked?

As an exhibiting company, your company name and booth number will be listed in the printed directory, but did you know that you can be listed under product categories as well? Each company has the option of being listed under four product categories online, in the mobile app and in the printed directory.  Log into MyPlanner now to make your product category choices.  The deadline to be included in the printed directory is tomorrow, Friday, November 30.  

Click here to get started.

Have you ordered Booth Services? 

Don't wait!  Act now to take advantage of pricing discounts when ordering your booth services, including but not limited to WiFi Connections, Lead Retrieval, Computer Equipment, Electrical, Furniture, Carpeting, etc.  Save time and money by ordering early using our online Exhibitor Service Kit, and know that NADA's official contractors are waiting to provide you with the highest level of customer service.  Click here to access the Exhibitor Service Kit.

Discount deadlines vary between the Official Contractors, however, Freeman's Discount Deadline date is December 28!

Target Move-In at NADA  

Due to the size and scope of the NADA Show, we offer target move-in for exhibitors based on the size and/or location within the expo hall.  To determine your target move-in date, click the appropriate hall below:

If you feel you need to make a change to this date, please complete the Target Change Request Form.  NADA and Freeman will make every attempt to schedule you on the day that you have requested.

Special Sponsorship Opportunity!

Buy a print ad in either the NADA Show Magazine or the Program Directory and get a kiosk panel at half price! Print ads and kiosk panels are great ways to drive traffic to your booth. 

The Program Directory and the NADA Show Magazine are placed in registration bags for attendees at the NADA and ATD shows. (The magazine is also mailed to all NADA members one week prior to the show.) 

• The Program Directory includes all the events for the NADA and ATD shows, as well as workshop descriptions, convention center maps, the expo directory and more.
• The NADA Show Magazine provides feature articles on the shows, as well as an in-depth look at key NADA initiatives for the year. Articles from the magazine are featured on all NADA social media platforms, on the NADA blog and in all three e-newsletters—“NADA Headlines,” “NADA Headlines PM” and “ATD Insider.”
• Kiosk panels are framed in high-tech aluminum and mounted on a stylish revolving base. Each rotating, four-panel kiosk is back-lit and placed prominently through the convention center. This is a great way to get additional exposure by purchasing a kiosk panel in a building other than where you booth is located! Kiosk availability and locations can be viewed at NADA's Plantour Website. 

For more information on this popular sponsorship opportunity, please contact Michele Schaner at mschaner@nada.org 

Tips and Tricks for the Expo Floor 

Here are some ROI enhancing booth behaviors to make the most of your NADA Expo participation.  We want you to succeed!  Your booth staff are the brand ambassadors for your organization.  If you're looking to create an optimal environment to engage with your customers and prospects, keep the following suggestions in mind.

• Be able to scan badges and do it quickly.  Imagine being an interested customer, and the staff has to find a scanner and then find the booth manager to operate the device.  If you don't know how to operate a scanner, why would the customer trust you with a $100,000 contract?
• Qualify leads quickly, make introductions, and end conversations quickly.  When you spend more than a few minutes with a lead, you are letting other potential leads walk by the booth without engagement.
• When you are in the booth, you are on stage.  High five each other, fist bump each other, enthusiastically cheer for your fellow booth staff, and let the attendees see that you really like each other and really enjoy working at your company.  Enthusiasm is contagious.
• DO NOT ever chase, confront, or stalk attendees outside your booth parameters.  This one behavior is the #1 top complaint of NADA attendees, and it's the best way to derail your ROI goals and objectives.

IMPORTANT DEADLINES

Click here for the NADA Expo 2019 Exhibitor Planning Calendar, chock-full of important dates you need to know! 

Have Questions?

NADA/ATD Expo Dept
703.821.7141