Vol. 10, No. 7
November 15, 2018

Here's Your Widget 

NADA Show Logo 

Special Sponsorship Opportunity!

Buy a print ad in either the NADA Show Magazine or the Program Directory and get a kiosk panel at half price! Print ads and kiosk panels are great ways to drive traffic to your booth. 

The Program Directory and the NADA Show Magazine are placed in registration bags for attendees at the NADA and ATD shows. (The magazine is also mailed to all NADA members one week prior to the show.) 

• The Program Directory includes all the events for the NADA and ATD shows, as well as workshop descriptions, convention center maps, the expo directory and more.
• The NADA Show Magazine provides feature articles on the shows, as well as an in-depth look at key NADA initiatives for the year. Articles from the magazine are featured on all NADA social media platforms, on the NADA blog and in all three e-newsletters—“NADA Headlines,” “NADA Headlines PM” and “ATD Insider.”
• Kiosk panels are framed in high-tech aluminum and mounted on a stylish revolving base. Each rotating, four-panel kiosk is back-lit and placed prominently through the convention center. This is a great way to get additional exposure by purchasing a kiosk panel in a building other than where you booth is located! Kiosk availability and locations can be viewed at NADA's Plantour Website. 

For more information on this popular sponsorship opportunity, please contact Michele Schaner at mschaner@nada.org

NADA Show Housing 

IMPORTANT! NADA has contracted with Experient to be the official housing company for the NADA Show 2019. Experient is the only company that can provide special exhibitor housing rates negotiated by NADA at official NADA hotels. Other housing companies or travel agencies may offer to book your guest rooms through their company during the NADA Show 2019 but they are not affiliated with or otherwise connected to NADA.

For additional Exhibitor Housing & Registration details, click here.

Tips and Tricks for the Expo Floor 

Here are some ROI enhancing booth behaviors to make the most of your NADA Expo participation.  We want you to succeed!  Your booth staff are the brand ambassadors for your organization.  If you’re looking to create an optimal environment to engage with your customers and prospects, keep the following suggestions in mind.

• Refrain from eating and drinking in your space in front of attendees.
• Limit cell phone use when dealing face-to-face with interested customers.
• Be aware that booth huddles by team members could be seen by interested customers as ignoring their presence, and they might choose to keep walking by your booth.  You’ll only have a few precious seconds to make a good impression.
• DO NOT ever chase, confront, or stalk attendees outside your booth parameters.  This one behavior is the #1 top complaint of NADA attendees, and it’s the best way to derail your ROI goals and objectives.
• Use good judgement when out and about in the city outside your booth.  As brand ambassadors, your booth team never know who might be watching. 

IMPORTANT DEADLINES

Click here for the NADA Expo 2019 Exhibitor Planning Calendar, chock-full of important dates you need to know! 

Have Questions?

NADA/ATD Expo Dept
703.821.7141