Key Areas Covered
- Dealership Culture: Recognize how your employee retention rate affects customer retention.
- Inventory management: Learn the impact of proper turns and inventory levels to dealership net profits.
- Digital marketing: Understand the impact and importance of a digital marketing strategy on your new and used car departments.
- Customer life cycle: Examine how customer follow-up relates to customer lifetime value and how leasing and F&I play a more important role than ever.
- OEM relations: Manage the relationship with your OEM to maximize your market and develop a long-lasting, positive relationship with the factory.
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Additional 2017 Seminars
Advanced Service Management: October 2 - 6, 2017 (Cerritos, CA) Details
Advanced Parts Management: September 11 - 15, 2017 (Dallas, TX) Details
Questions? Call: 800.557.6232 Email: academyseminars@nada.org
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