Key Areas Covered
- Dealership Culture: Recognize how your employee retention rate affects customer retention.
- Inventory management: Learn the impact of proper turns and inventory levels to dealership net profits.
- Digital marketing: Understand the impact and importance of a digital marketing strategy on your new and used car departments.
- Customer life cycle: Examine how customer follow-up relates to customer lifetime value and how leasing and F&I play a more important role than ever.
- OEM relations: Manage the relationship with your OEM to maximize your market and develop a long-lasting, positive relationship with the factory.
| Additional 2016 Seminars Advanced Service Management:
October 3 - 7, 2016
Details Advanced Parts Management:
October 17 - 21, 2016
Details
Questions?
Call: 800.557.6232
Email: academyseminars@nada.org
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